If you read this article In this article, you will learn about the changes that edtech startups such as Magic School AI, SchoolAI, and Brisk Teaching are going through as Google offers Gemini AI for free. By looking at the survival strategies that the three companies have adopted, you can understand at a glance how AI utilization in the classroom will be established in the future. Summary of Key Content ✅ Google Gemini Free Makes AI Tools a 'Basic Feature' and Rapidly Reorganizes Market Structure 📊 Startups seek opportunities by differentiating themselves through specialized services and enterprise solutions. 🔍 Teachers can access AI without cost burden, which leads to explosive expansion of user base 💡 Platform partnerships and community-based innovations emerge as new driving forces for startup growth 1. The unexpected ripple effects of Google’s announcement ISTE, summer 2025. Educators cheered at Google’s announcement that “Gemini AI will be available in every classroom for free!” Teachers felt as if they had more time to prepare lessons, create individual lessons, and create assessments with just a few clicks of a button. However, at the same time, existing edtech startups were feeling confused. The powerful AI that was provided for “free” had taken away their core functions in an instant. 2. Three startups that are getting attention, and each with their own unique color Magic School AI – The Teacher’s All-Purpose Assistant It is a platform that automates lesson plans, IEP writing, and even life record comments with over 80 tools. It has greatly reduced teachers' workload, to the point where reviews are pouring in saying, "Prepare weekly lessons in 30 minutes a day!" It was initially based on GPT, but it is characterized by improving accuracy by switching the model to Claude for more education-friendly answers. The basic version is free, and a subscription of $100 per year is operated for wider usage and customization functions. SchoolAI – Designer of personalized learning for students It is a Classroom Experience Platform that combines AI assistants for teachers and 'Space' tutors for students . When teachers design their own AI tutors, students can converse like playing a game and continue learning according to their abilities. It also has a wealth of accessibility features, including 99 languages, real-time voice conversion, and special education guidelines. Teachers can use it for free, and revenue is generated through school-level licenses. Brisk Teaching – Super Easy Workflow Complete with Chrome Extension Its strength lies in the 20+ AI tools that run directly on Google Docs, Slides, and Forms. It adjusts the reading difficulty of the text by grade level, and lets you see the editing process at a glance by playing back student writing in a timeline. Just install it on your Chrome browser and you can use the document you are working on, so even novice teachers can get used to it quickly. Basic functions are free, and the business is expanding with plans exclusively for schools and education offices. 3. New flow created by Google Gemini Free 1) The era of functional ‘leveling’ Now, basic functions such as lesson planning and quiz creation are solved for free . Thanks to this, even teachers who have never used AI from the beginning can easily experience AI, and AI use is rapidly spreading throughout the classroom. However, in order for startups to compete, they have to clearly convey the message that “we are deeper and customized to the field.” 2) Compete with ‘experience’ and ‘specialization’ instead of cost Magic School AI is strengthening its district-tailored services by focusing on areas that Google has yet to address, such as special education documentation creation and large-scale textbook analysis. SchoolAI helps teachers utilize data with parent-linked dashboards and real-time learning analytics, and is preparing advanced features such as student safety monitoring. Brisk Teaching is differentiating itself by streamlining workflows while sharpening core utilities like creating special education IEP goals and scaling multilingual reading levels. 3) Importance of platform partnerships All three startups are partnering with third-party platforms like Microsoft Teams, Canvas, and PowerSchool, a strategy to build a bridgehead to complement the Google ecosystem and increase their presence within the “anti-Google coalition.” 4. Opportunities created by market changes