Content Planning Sheet
Style guide
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Medical / Clinical Presentation
Key Principles
1.
Limited, institutional color palette
2.
Authority & Credibility signaling
3.
Formal & structured layout
1. Limited, institutional color palette
•
A restrained palette of a few muted tones with a single accent used sparingly.
•
Keeps the focus on content and conveys authority over visual flair.
2. Authority & Credibility signaling
•
Institutional logos and presenter credentials anchor the speaker's authority.
•
Reserve a dedicated space for the logo and credentials on every relevant slide.
3. Formal & structured layout
•
A standardized layout repeats consistently from slide to slide.
•
Build on a fixed grid with recurring header, footer.