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Art Deco
Art Deco style design is a decorative art and design movement that originated in the 1920s and 1930s, characterized by its bold geometric shapes, lavish ornamentation, and a focus on modernity and luxury. It emerged as a response to the ornate Art Nouveau style, combining traditional craftsmanship with industrial influences and modern aesthetics.
Key principles
1.
Geometric patterns and symmetry
2.
Luxurious materials
3.
Deep and rich colors
4.
Ornamentation and embellishments
5.
Contrasts and opulence
6.
Typography
1. Geometric patterns and symmetry
•
Strong emphasis on symmetrical and angular forms. Patterns often include chevrons, zigzags, sunbursts, and stepped forms, creating a visually balanced and structured look.
source: unknown
source: movie poster
2. Luxurious materials
•
Use of high-end materials like gold, chrome, lacquer, marble, and glass. Reflective surfaces to create a sense of opulence.
3. Deep and rich colors
•
Include deep and rich colors like emerald green, sapphire blue, and ruby red, along with cream, black, metallic gold, silver and chrome to create sophistication.
4. Ornamentation and embellishments
•
Intricate, decorative details influenced by Egyptian, Aztec and classical motifs exude elegance and sophistication.
5. Contrasts and opulence
•
Contrast dark and light surfaces or smooth and textured finishes to create visual depth and opulence.
6. Typography
•
Fonts with geometric features, elongated letters, and a decorative, futuristic feel are often used.
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