Content Planning Sheet
Style guide
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Abstract
Abstract style design refers to a creative approach that emphasizes non-representational or non-literal forms, often using shapes, colors, lines, and textures to convey ideas, emotions, or themes rather than depicting real-world objects or scenes.
Key principles
1.
Emphasis on color
2.
Simple and minimal
3.
Geometric and organic shapes
4.
Dynamic composition
5.
Texture and layering
6.
Versatile typography
1. Emphasis on color
•
Bold, vivid, or contrasting colors are often used to evoke emotions or highlight specific areas.
•
Monochromatic or gradient palettes are common for minimalist effects.
2. Simple and minimal
•
Details are stripped down to their essential elements.
•
Complex ideas are expressed through simple visual components.
3. Geometric and organic shapes
•
Use of geometric forms (squares, circles, triangles) or flowing organic shapes.
•
Sometimes these are combined to create visual tension or balance.
4. Dynamic composition
•
Arrangements may feel fluid, asymmetrical, or balanced depending on the design’s purpose.
•
Focus on rhythm, movement, or contrast within the layout.
5. Texture and layering
•
Incorporates textural elements (smooth, rough, grainy) to create depth or tactile interest.
•
Layering forms and colors adds dimensionality.
6. Versatile typography
•
Typically, fonts are modern, geometric, minimalist, or experimental, blending well with bold shapes, unusual compositions, and unconventional layouts.
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