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Swiss
Swiss (or International Typographic Style) is a design movement that emerged in Switzerland in the 1950s, emphasizing clarity, precision, and objectivity. It prioritizes the use of grid systems, sans-serif typefaces, and asymmetrical layouts to create visually balanced and highly readable designs, often with a focus on simplicity and functional communication.
Key principles
1.
Grid-based layouts
2.
Asymmetry
3.
Functional communication
4.
Objective and neutral approach
5.
Use of photography
6.
Clean typography
* Use the following designs for inspiration only. Please do not copy the designs.
1. Grid-based layouts
The use of grids to organize elements in a clean, structured way ensures consistency and clarity across the design.
2. Asymmetry
Unlike traditional symmetrical compositions, Swiss design often uses asymmetrical layouts to create dynamic visual tension and a sense of balance that is not based on traditional conventions.
3. Functional communication
Design elements are used solely for their communicative value, with a focus on readability and clarity. Ornamentation is minimal or absent.
4. Objective and neutral approach
The style embraces a sense of detachment, avoiding overt personal or emotional expression. The emphasis is on clean, neutral design that communicates ideas clearly and directly.
5. Use of photography
High-quality, black-and-white photography is often incorporated to complement the minimalist design. The images are usually straightforward, adding to the overall objective feel of the design.
6. Clean typography
Often associated with the use of sans-serif typefaces that are clean, legible, and functional, and that complement the overall design of the project.
🔡 Font recommendations
Various style of fonts are available in the MiriCanvas editor. Try using them into your design.
🖼️ MiriCanvas template showcase
