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Swiss

Swiss (or International Typographic Style) is a design movement that emerged in Switzerland in the 1950s, emphasizing clarity, precision, and objectivity. It prioritizes the use of grid systems, sans-serif typefaces, and asymmetrical layouts to create visually balanced and highly readable designs, often with a focus on simplicity and functional communication.
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Key principles
1.
Grid-based layouts
2.
Asymmetry
3.
Functional communication
4.
Objective and neutral approach
5.
Use of photography
6.
Clean typography

1. Grid-based layouts

•
The use of grids to organize elements in a clean, structured way ensures consistency and clarity across the design.
source: KIMP
source: Hans Neuburg

2. Asymmetry

•
Unlike traditional symmetrical compositions, Swiss design often uses asymmetrical layouts to create dynamic visual tension and a sense of balance that is not based on traditional conventions.
source: Matt Shearsmith
source: Keri Chau

3. Functional communication

•
Design elements are used solely for their communicative value, with a focus on readability and clarity. Ornamentation is minimal or absent.
source: muji

4. Objective and neutral approach

•
The style embraces a sense of detachment, avoiding overt personal or emotional expression. The emphasis is on clean, neutral design that communicates ideas clearly and directly.
source: Josef Muller-Brockman
source: unknown
source: vintage art

5. Use of photography

•
High-quality, black-and-white photography is often incorporated to complement the minimalist design. The images are usually straightforward, adding to the overall objective feel of the design.
source: Armin Hofmann

6. Clean typography

•
Often associated with the use of sans-serif typefaces that are clean, legible, and functional, and that complement the overall design of the project.

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