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Scandinavian

Scandinavian Design is a minimalist design style that originated in the Nordic countries in the mid-20th century. It focuses on simplicity, functionality, and clean lines, while incorporating natural materials, neutral colors, and a connection to nature. The style values practicality and a sense of coziness, creating calm, inviting, and aesthetically pleasing spaces.
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Key principles
1.
Minimalism
2.
Neutral colors
3.
Cozy and hygge
4.
Simple typography

1. Minimalism

•
Favor simplicity with clean lines, uncluttered spaces, and a “less is more” approach, eliminating excess decoration.
source: Kosta Boda
source: Artek Helsinki

2. Neutral colors

•
Light and neutral color palettes such as whites, grays, muted blues, and earthy tones create a calm, serene mood.
source: Heydays
source: Kurppa Hosk

3. Cozy and hygge

•
Embraces hygge (a Danish concept of coziness), incorporating elements that promote warmth and comfort.
source: Marimekko x Stora Enso
source: Leena Kisonen

4. Simple typography

•
Emphasize simplicity, legibility, and natural aesthetics, aligning with the clean and uncluttered look of the style.
source: vitra
source: Kontrapunkt

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