| | |
| | Clear typographic hierarchy, scalable styles, and purposeful font pairing |
| | Strong grid logic enabling consistency across multiple slides |
| | Effective use of spacing to improve clarity and focus |
| | Functional color usage supporting hierarchy, meaning, and accessibility |
| | Clear prioritization aligned with storytelling and presentation flow |
| | Proper contrast to highlight key content without visual strain |
| | Appropriateness, quality, and consistency of images and elements |
| | Design avoids short-term trends and remains relevant over time |
| | Creativity is intentional and supports the message, not decoration |
| | Visual elements are balanced—not cluttered, overwhelming, or impractical |
