Core Evaluation Overview

No.	Evaluation Criteria	Expectations	Weight
1	Relevance of Concept & Content	Design supports message, audience, and purpose	20%
2	Application of Essential Components	Required components are complete and well-structured	20%
3	Ease of Editing & Flexibility	Easy to edit and reuse by non-designers	20%
4	Visual Quality*	High level of refinement, consistency, and professional polish	40%

* Visual Quality Checklist

No.	Criteria	Evaluation Focus
01	Typography	Clear typographic hierarchy, scalable styles, and purposeful font pairing
02	Layout & Alignment	Strong grid logic enabling consistency across multiple slides
03	White Space	Effective use of spacing to improve clarity and focus
04	Color Usage	Functional color usage supporting hierarchy, meaning, and accessibility
05	Visual Hierarchy	Clear prioritization aligned with storytelling and presentation flow
06	Contrast & Emphasis	Proper contrast to highlight key content without visual strain
07	Photo & Elements	Appropriateness, quality, and consistency of images and elements
08	Timelessness & Longevity	Design avoids short-term trends and remains relevant over time
09	Strategic Creativity	Creativity is intentional and supports the message, not decoration
10	Practical Composition	Visual elements are balanced—not cluttered, overwhelming, or impractical