Gradient

Gradient design uses smooth transitions between two or more colors to create depth, dimension, and visual interest. Often employed in presentations and digital designs, it adds a modern, professional touch while keeping the design visually engaging without overwhelming the content.

Key principles

Color transitions

Subtlety

Direction

Depth & dimension

Consistency in use

Easy-to-read typography

* Use the following designs for inspiration only. Please do not copy the designs.

1. Color transitions

Created by blending two or more colors smoothly. Using complementary or analogous colors helps keep the gradient visually balanced while contrasting colors can add more energy and vibrance.

2. Subtlety

While gradients can be bold, in many professional designs, subtlety is key. Soft, muted gradients often serve as elegant backgrounds that add depth without stealing focus from the primary content.

3. Direction

Gradients can be applied in multiple directions, affecting the flow and focus of the design. A linear gradient from top to bottom creates a sense of order, while a radial gradient can draw the eye toward the center of the design.

4. Depth & dimension

Gradients help simulate light and depth, creating a sense of volume in otherwise flat designs. By adjusting the intensity of colors or using darker hues at the edges, gradients can create the illusion of a three-dimensional space or softly emphasize a focal point.

5. Consistency in use

Gradients should be used consistently throughout a design to maintain cohesion. Overusing or applying them too abruptly can make a design feel disjointed.