Building on the rationality debate and the concept of bounded rationality in the late 20th century, this paper proposes a strategic shift between intuitive reasoning and reflective reasoning as a core element of intelligent systems applicable to both humans and AI. It is based on American pragmatism and can be applied to individual and collective intelligence systems (including human-AI teams) beyond superficial metrics such as model size or length of thought process. The more we understand the value of intuition and reflection, the more practical the approach becomes.