This paper proposes IAD-R1, a novel post-training framework that leverages the Vision-Language Model (VLM) to address the problem of anomaly detection in industrial settings. To address the lack of defect data, we employ a two-stage training strategy. The first stage, Perception Activation Supervised Fine-Tuning (PA-SFT), utilizes the high-quality Chain-of-Thought dataset Expert-AD to enhance anomaly detection and establish inference-answer correlations. The second stage, Structured Control Group Relative Policy Optimization (SC-GRPO), further enhances anomaly detection through a reward function. Experimental results demonstrate that IAD-R1 improves performance on seven VLMs, particularly on the DAGM dataset, achieving an average accuracy improvement of 43.3% over the baseline model. Furthermore, a 0.5B parameter model trained with IAD-R1 outperforms commercial models such as GPT-4.1 and Claude-Sonnet-4 in zero-shot settings. The code, dataset, and model weights are publicly available.