Google SEO: 3 Essential Elements for Beginners
In the previous article, we covered how to prepare your website to appear in search results. Now, it’s time to create content that will perform well! Here’s a 3-step guide to help you get your content noticed by your target audience in Google search results. Don’t miss the extra content writing tips at the end! 1. Use your audience's relevant keywords and get more visibility Even if your keyword is highly relevant to your topic, if it's not frequently searched, the chance of your content being seen is slim. Popular keywords, however, tend to have high competition, making it hard to rank high. To target your audience more effectively, choose keywords based on search volume and competition. Finding the right keywords Start by selecting a main keyword that encapsulates your new content or entire service. Search for your main keyword in Twinword Ideas, a popular free keyword analysis service, and then find related subkeywords that you should target (Note: Twinword’s free version has daily search limits.) The simplest approach is to select keywords with a search volume of at least 100 and relatively low competition. Keywords with a monthly average search volume of over 100 are considered meaningful. If you're not sure what topic to cover, these questions can help you come up with something. For example, for SlashPage: Who would use SlashPage, with what job and interests? When and in what situations would that person need SlashPage? What would that person want to know if they used a SlashPage? Apply keywords throughout your site, not just in your content Use keywords in the title, body content, image names, link previews, and URLs. (Be careful not to repeat the same keyword too often in a piece of content, as search engines may think it's spammy.) SlashPage allows you to preview how your site will appear in search results and edit link previews in the SEO settings menu. Why should I rename my images? Google identifies image content through its file name and the surrounding content. Instead of generic names like image1.jpg, pic.gif, 1.jpg, use descriptive ones like my-new-black-kitten.jpg or pizza.jpg.
- Tip
- SEO