Overview
Understand and directly apply the working backwards approach used in various business processes, including new product development at Amazon, and experience and practice customer-centric thinking.
Hour
8 hours (full-day course) / 12 hours (2-day course)
Target
Working-level staff of large and medium-sized companies (business divisions, product planning, strategic planning, task forces, agile teams, etc.)
Difficulty
Intermediate βββ
Detailed curriculum
1. Introduction
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Exploring Amazon's Innovation Process and Program Overview
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The Goals and Reasons for Working Backwards
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How to run a workshop, selecting topics for each team
2. Start with Customer
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Create a simple persona
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Crazy 8: Idea Definition with the Business Idea Matrix
3. Working Backwards Documents
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Press Release Guide
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Write a Press Release
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Guide to Writing FAQs and Configuring Visuals
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Practice Configuring FAQs (1-2 Pages)
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Visual Configuration Practice
4. Working Backwards Process Practice
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WB Documents Print-out and Virtual Meeting/Report Preparation
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Virtual meeting/reporting based on Working Backwards
5. Reflection/Wrap-up
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Sharing and discussing feedback by team
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Working Backwards and the Innovation Process: Wrap-up Sharing/Feedback/Coaching
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Upload Working Backward Documents written by each individual and final reflection notes by team.
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After confirming the assignment, 1:1 Group Video Conference Call & Coaching or offline 1:1 coaching will be conducted for each team.
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This workshop is conducted online (via webinar) or offline. Pricing is determined based on the participating team and desired duration, through individual inquiries and applications. For corporations and institutions, a tax invoice will be issued.
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The number of participants can also be adjusted through inquiry and consultation. For the most effective training, the workshop requires one coach to cover up to five teams (three to four participants per team).
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