#3 Product of the Day
Han
- Sunrise Stories
Hey folks ππ»
Today, I want to share how Sunrise achieved #3 Product of the Day on Product Hunt on September 24, 2024! These days, Product Hunt is dominated by B2B SaaS, AI, and workplace collaboration tools. Sunrise had to compete as a mobile B2C app focused on mental health journaling. Let me share our journey from preparation to launch day.
1. Why Did We Launch on Product Hunt?
We wanted to gather feedback from diverse global users. Product Hunt stood out as the most well-known global platform for product discovery. Plus, it was completely free to promote our product, making it even more attractive.
To explain Product Hunt briefly: it's a site where global products compete for rankings over a 24-hour period. An average of 30-40 products launch daily, with only the top 5 receiving "Product of the Day" badges. If you're planning to launch on Product Hunt, I'd recommend aiming for the top 5 from the start. Well-known products like Notion, Robinhood, and Zapier gained traction and word-of-mouth through such Product Hunt launches.
π Product Hunt website: https://www.producthunt.com
2. How Should You Prepare?Based on our experience, here's a brief guide on preparing for a Product Hunt launch:
Based on our experience, here's a brief guide on preparing for a Product Hunt launch:
1.
Preparation Timeline
We recommend setting aside about a month for preparation. Through our research, we learned this was the ideal timeframe, and during our preparation, we understood why. I'll explain more in points 2) and 3)!
We recommend setting aside about a month for preparation. Through our research, we learned this was the ideal timeframe, and during our preparation, we understood why. I'll explain more in points 2) and 3)!
2.
Launch Materials
You need a tagline and product description.You also need to prepare a demo video and around 5 images that showcase your product's strengths and the problems it solves. Users see many products simultaneously, so they only click on products that are easy to understand and interesting. The demo video appears at the top of your product page, and since many people first understand your product through the video, we highly recommend putting extra effort into it.
You need a tagline and product description.You also need to prepare a demo video and around 5 images that showcase your product's strengths and the problems it solves. Users see many products simultaneously, so they only click on products that are easy to understand and interesting. The demo video appears at the top of your product page, and since many people first understand your product through the video, we highly recommend putting extra effort into it.
3.
Community Engagement
Product Hunt is essentially a community of makers. Building rapport with community members is crucial. Engage by commenting on other makers' products, participating in discussions, and sharing your opinions actively.
Product Hunt is essentially a community of makers. Building rapport with community members is crucial. Engage by commenting on other makers' products, participating in discussions, and sharing your opinions actively.
You can also connect directly through LinkedIn and X (formerly Twitter) links on users' profiles. Direct communication can be as simple as "Congratulations on your launch, rooting for you, please support mine when I launch."
βοΈImportant Note:
Through our research, we learned it's not recommended to directly ask for upvotes. You might receive offers to buy votes in bulk, but we strongly advise against this. Product Hunt values fair competition and has algorithms to detect suspicious voting patterns, which can result in penalties!
Through our research, we learned it's not recommended to directly ask for upvotes. You might receive offers to buy votes in bulk, but we strongly advise against this. Product Hunt values fair competition and has algorithms to detect suspicious voting patterns, which can result in penalties!
3. What About Launch Day?
The launch begins at 4:01 PM Korean time. Almost everyone sets their launch for this time (12:01 AM PST) to maximize their 24-hour window. You can track real-time rankings through this site:
https://pw2.akkio.com/
https://pw2.akkio.com/
Once launched, start reaching out to your community connections through LinkedIn, Twitter, and other platforms for support. Since it's a 24-hour competition, we recommend spreading out your promotional posts across different times and platforms rather than concentrating them in one hour.
βοΈAdditional Tip:
If you're aiming for the top 5, be prepared to stay up for 24 hours! Our team did this, and it was actually quite fun.
If you're aiming for the top 5, be prepared to stay up for 24 hours! Our team did this, and it was actually quite fun.
Our Success Story
After a month of preparation, Sunrise achieved:
β’
#3 Product of the Day
β’
#1 Product of the Week in Health & Fitness
β’
#2 Product of the Month in Health & Fitness
Going forward, we'll keep working hard until Sunrise becomes the first name people think of for mental health and wellbeing.
Interested in Sunrise? Click the link below to try it for free! π
https://sunrise.onelink.me/txfM/q1nlgjyu"
https://sunrise.onelink.me/txfM/q1nlgjyu"
Written by our co-founder Kelly
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