Sign In

Is Threads really going to end in failure like this?

Haebom
Meta’s new social media app Threads made history by reaching 10 million sign-ups just seven hours after its July 5, 2023 launch. On its first day, it became the most downloaded non-gaming app and quickly surpassed 100 million users. However, within just six weeks, Threads rapidly declined, with daily active users dropping from 50 million in early July to only 10 million now. (Source)

Why did it fail?

•
Design flaws and network effects: Threads couldn’t hold on to its early momentum, and both its design issues and the lack of strong network effects made that clear.
•
Feature gaps: Without hashtags, a search function, or a discovery page, users found it tough to follow topics they cared about.
•
Loss of celebrity engagement: After the initial publicity, celebrities lost interest, and content creators stopped getting involved.
•
Brand-focused content: Threads was dominated by brands and content managers, with a lack of organic posts.
It kind of felt like it was collapsing the way Korea’s Me2Day did, but really, not everything was a total failure.

But it's not over yet?!

•
Mark Zuckerberg admitted that user numbers are down, but he stayed optimistic and announced plans to add search, web features, and more sharing with Instagram.
•
Threads has its biggest daily active user base in India, the US, and Brazil, and there’s room to grow in other regions, too.
What do you all think?
Subscribe to 'haebom'
📚 Welcome to Haebom's archives.
---
I post articles related to IT 💻, economy 💰, and humanities 🎭.
If you are curious about my thoughts, perspectives or interests, please subscribe.
haebom@kakao.com
Subscribe
2
David
출시 초기부터 Threads는 Twitter(X)의 트래픽을 뺐는게 아니라 인스타그램+페이스북의 트래픽을 뺐을 서비스라고 생각했어요. 아니 어쩌면 사람들은 새로운 소셜 미디어를 이제 원하지 않는 걸지도...
Haebom
사람들은 생각 이상으로 새로운 것을 어려워 하는 것 같습니다. 정말 강제적인 흐름의 변화가 아니고서야..
👍
1
See latest comments