TL;DR
Why We Build TWO Broadforks..
The Upgrade Nobody Asked For. Until They Tried It.
Image:
•
Rachel (or similar figure)
•
Real garden
•
Tool held aloft like a staff
•
Palm-Boss catching the light
•
Large sky for headline placement
Not annotated.
Let it breathe.
Purpose:
Curiosity.
What Is This Thing?
Image:
•
Palm-Boss on a handle
•
Simple arrows
•
Very light annotation
Show:
•
Palm stop
•
Silicone body
•
Force transfer
Purpose:
Comprehension.
Gardening Is Hard On Hands
Gallery.
Images:
•
Your garlic glove photo
•
Callused hands
•
Dirty fingernails
•
Worn gloves
•
Cracked palms
Very little copy.
Maybe handwritten annotations.
Purpose:
Recognition.
People think:
Yeah.
That's me.
The Cost Of A Good Harvest
This is where your garlic photo shines.
Large image.
Tiny note.
The gloves gave up before the garlic did.
or
Not every hot spot arrives on bare skin.
Purpose:
Emotional connection.
It's Not A Grip
Annotated action image.
Hand on hoe handle.
Show:
•
palm pressure
•
wrist angle
•
relaxed fingers
This is one of the few heavily annotated sections.
Purpose:
The aha moment.
Special Powers
Grid.
Each image answers one question.
Hoe
Less hand fatigue
Broadfork
More control
Shovel
Less slipping
Rake
Longer sessions
Wheel Hoe
Reduced hot spots
Each image gets one sentence.
Purpose:
Versatility.
Real Garden. Real People.
Rachel video.
Customer photos.
Phone footage.
No polish.
Authentic user-generated content tends to be a particularly strong trust signal because people see real-world use rather than staged advertising.
Purpose:
Trust.
We've Heard The Jokes.
Small section.
Not huge.
Not cringe.
Just enough.
Photo of Palm-Boss.
Copy:
Every single one.
It still works.
Purpose:
Disarm the elephant in the room.
The Moment People Get It
Video clips.
Rachel:
"I like this knob."
Other users.
Short reactions.
Purpose:
Social proof.
Fits More Than You Think
Annotated image wall.
Palm-Boss on:
•
hoe
•
shovel
•
rake
•
broadfork
•
mattock
•
wheel hoe
This is where your "tool multiplier" philosophy comes back.
Purpose:
Justification.
FINAL CTA
Large image.
Not product on white.
Not a spec sheet.
A well-used tool leaning against a garden bed at sunset.
Palm-Boss visible.
Headline:
Give Your Favourite Tool A Promotion.
Subhead:
One Palm-Boss.
Hundreds of hours of work ahead.
Button:
Try A Palm-Boss →