Branding project
In a recent branding project, we collaborated with a startup aiming to revolutionize urban cycling. Our objective was to craft a brand identity that resonated with eco-conscious city dwellers seeking efficient transportation alternatives. We developed a modern logo symbolizing motion and sustainability, selected a vibrant color palette reflecting energy and growth, and established a friendly, approachable tone of voice. Additionally, we designed user-centric packaging and a responsive website to ensure a seamless customer experience across all touchpoints. This cohesive branding strategy effectively communicated the company's mission and values, fostering strong connections with its target audience.
- CASTRO CAPITAL
2021.03-2022.01