Category
- 🇻🇳 Vietnam
- 🚗 The Invention Lab Story
Date of issue
2024년 12월 3일
Entering
In January 2024, The Invention Lab signed a partnership with C-LAPS, a local Vietnamese marketing company, to support startups entering the Vietnamese market. Through this partnership, we will implement various programs to support Korean startups entering the Vietnamese market, including support for workspaces, recruitment, marketing, legal affairs, and local networking. Through this global workshop, we had the opportunity to visit C-LAPS and have a conversation with CEO Lee Ju-hong. 👏🏻 In this post, we will introduce the opportunities and challenges in the Vietnamese market, as well as Vietnamese advertising/marketing trends.
What kind of company is C-LAPS?
출처 : C-LAPS
C-LAPS is a comprehensive marketing agency in Vietnam. Leveraging its exceptional execution capabilities and in-house content production capabilities, C-LAPS provides clients with optimal marketing strategies and solutions at reasonable prices. In particular, it produces high-quality marketing content directly through its own equipment and studio, specializing in the creation of online and offline content that elicits customer responses.
We support Korean startups entering the Vietnamese market, planning and operating events like conferences, exhibitions, and demo days. Even if the CEO of a Korean startup doesn't reside in Vietnam, C-LAPS can assist with overall marketing, including local sourcing and influencer utilization.
A chat with CEO Lee Ju-hong
Korean startups entering Vietnam
Many Korean startups are entering the Vietnamese market. While there are clients in Hanoi, the need to expand into Ho Chi Minh City is particularly evident. Many clients regularly request services for events, exhibitions, and demo days, demonstrating a desire for rapid market testing.
Four cosmetics-related startups selected by the Incheon Center for Creative Economy and Innovation will conduct rapid market testing in the Vietnamese market in partnership with C-LAPS.
TikTok and Live Commerce: New Trends in Vietnam
One of the growth drivers for startups is "content marketing." Beyond simply leveraging social media, content planning and networking with local influencers are crucial. In Vietnam, TikTok has recently established itself as a powerful platform that integrates social media and e-commerce. Because it's a great way for small businesses to market without investing significant resources, the live commerce market utilizing TikTok is currently experiencing remarkable growth.
Difficulties in entering the Vietnamese market
However, the most crucial thing for Korean startups entering the Vietnamese market is to "think like a Vietnamese person." The biggest challenge is to abandon our Korean identity and localize our products for the Vietnamese market. Of course, achieving perfect localization will be difficult. However, if we continue to test and develop our products in Vietnam, I believe our growth potential will significantly improve.
In conclusion
The Invention Lab and C-LAPS are working together to lay the foundation for startups to grow sustainably in Vietnam. This global workshop provided us with the insight that working with C-LAPS can help them successfully enter the Vietnamese market. The Invention Lab will continue to support C-LAPS's journey and grow together with them. ☺️
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