In January 2024, The Invention Lab signed a partnership with C-LAPS, a local Vietnamese marketing company, to support startups entering the Vietnamese market. Through this partnership, we will implement various programs to support Korean startups entering the Vietnamese market, including support for workspaces, recruitment, marketing, legal affairs, and local networking. Through this global workshop, we had the opportunity to visit C-LAPS and have a conversation with CEO Lee Ju-hong. 👏🏻 In this post, we will introduce the opportunities and challenges in the Vietnamese market, as well as Vietnamese advertising/marketing trends.