A good idea? You need to be able to convince with numbers - C Company's in-house venture team's 2025 business strategy special lecture.

🎯 In-house ventures: Design with numbers, not intuition.

What's the most effective way to persuade a company's decision makers and investors?

This is precisely why we need to provide strong " evidence " that our products or services are receiving favorable responses from the market and customers . Unit Economics can be used as a compelling auxiliary indicator for this purpose.

** Unit Economics: A series of analyses that examine the relationship between the cost incurred for a specific customer group and the economic benefits obtained from that customer, and diagnose how efficiently we have acquired and retained customers.

We conveyed the message that clearly demonstrating through metrics like CAC, LTV, and retention that you can acquire customers and generate actual revenue from them is the strategy for designing a business's sustainability. Furthermore, we shared practical insights into how to interpret and utilize key metrics, including key metrics to manage for each business model and criteria for defining new customers.

** CAC (Customer Acquisition Cost): Sales and marketing costs incurred to acquire one customer

** LTV (Lifetime Value of an acquired customer): The value created by a single customer over the entire period from the time they enter the service until they leave.

** Retention: The rate at which customers or users continue to engage with or use a product or service for a certain period of time.

🔄️ Where to start with the platform model structure

Many of the in-house venture ideas this time involved platform structures. Platform-based businesses are particularly challenging to manage metrics. Due to the two-sided nature of the market, CAC is applied simultaneously on both sides, and if network effects don't occur, the structure can collapse. Based on these insights, the special lecture introduced various implementation strategies for platform businesses and examples of previous platform businesses.

📌 Business speaks louder than words!

At the end of the special lecture, advice was also given on how to develop logic when constructing an IR deck.

✅ What is the hypothesis?

✅ How to verify the hypothesis

✅ What are the customer responses obtained so far?

Many team members agreed that presenting various items, including the above, in a persuasive, numerical manner was the most realistic strategy for proving the initial commercial viability of the in-house venture team.

I also had time to listen to each team's ideas and give advice 😊

The Invention Lab will continue to develop practical business strategies and execution capabilities for internal corporate members.
We plan to continue operating a practical, in-house capacity building program!

Learn more about our in-house capacity building program.

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