3 Proven Strategies to Leverage Aged Solar Leads
This Blog was Originally Published at: 3 Proven Strategies to Leverage Aged Solar Leads Aged solar leads — something many solar businesses likely have tucked away in their files. Often overlooked, aged solar leads hold some potential for enhancing your lead generation efforts. Since you already have them, why not maximize their value? Let’s begin with what exactly aged solar leads are. Aged solar leads are prospects who have expressed interest in solar solutions, but their queries of interest are not recent. These leads might have been created in the past and might have been contacted by sales teams or solar enterprises in the past. The word “aged” suggests that these leads might not be as current as more recent leads in terms of actively pursuing information. A prospect may be on an aged solar lead list for a few reasons, perhaps they expressed interest a year ago, but at that time their roof wasn’t ready or they couldn’t afford it. Maybe in the past, solar panels weren’t economical or efficient enough for their needs, or they may have moved or otherwise changed their circumstances. Some considerations to think about with aged solar leads: They are likely less expensive: Compared to fresh leads, they might be a more cost-effective method of acquiring new clients. Reduced conversion rate: They might be less likely to turn into a sale now that some time has elapsed. Lead quality: Reputable lead vendors will provide evidence that the individuals on the list genuinely consented to receive solar-related communications. With that said, if you’re doing nothing with your aged solar leads, this article will come in handy. We’ve curated three straightforward steps for you to leverage your aged solar leads effectively. Make the most of aged solar leads. “The key to success in solar sales is all about lead quality. You can have the most charismatic salespeople, but if they’re calling on unqualified leads, they’ll never close deals.” — John Ryan, CEO of SunTrust Solar Hence, just buying solar leads or aged solar leads will not guarantee success, you’ll have to generate leads from all authentic sources to make sure your visibility is not just limited to the bought leads. 3 quick and simple steps to implement: Targeted Content Strategy Modern marketing thrives on content. We can leverage the content strategy by sending personalized messages and newsletters directed at older solar leads. Generate informative material that covers the changes in prices or offerings that might intrigue potential customers.