How to Generate Solar Leads for Free: 3 Actionable Steps
This Blog was Originally Published at: How to Generate Solar Leads for Free: 3 Actionable Steps Generating solar leads for free sounds too good to be true. Well, it isn’t a unicorn concept; you can generate solar leads for free if you invest in terms of effort. Let’s look at all our options to generate solar leads: Buy the solar leads. Use your contacts for sales or referrals. Run paid ads. Leverage content marketing to generate leads. Go Canvassing Use website capture forms and tools. Since in this particular piece we are talking about generating solar leads for free, let’s eliminate the high-cost options like paid ads and buying solar leads. No one size fits all, and similarly, no one strategy works for all businesses. Digital marketing is about combining aspects of strategy that involve giving the highest form of reward (leads) and leveraging it to the best. How Can you Generate Solar Leads for Free? The answer is yes; you can generate solar leads for free. Organic marketing strategies aim to bring search engine or social media traffic to website visitors and eventually leads. With constant efforts at organic marketing, you can generate solar leads for free. Now, organic marketing is a huge topic with several different platforms, like: Leveraging social media for organic marketing Optimizing SEO for organic marketing Reaching out to users via email or newsletter for organic marketing Cold-calling potential users for organic marketing Being a part of a community and leveraging connections for organic marketing Providing referrals, rewards for organic marketing, etc. There are many options, which are great but can also cause confusion or make you feel overwhelmed by being with them. The answer is to leverage platforms with a proven record of obtaining results in the solar industry. ie., long-form content for SEO, newsletters, and brand presence. Let’s now dig into the strategies you can pick and start executing to generate organic traffic on your website. Strategies to generate solar leads for free Optimize your website with SEO. SEO is an important, relevant, and reliable source for generating solar leads. It’s an interesting concept and goes way deeper than just ranking in Google search results. Here’s how: The power of good marketing strategies is best described with examples like: