This Blog was Originally Published at: How to Generate Solar Leads for Free: 3 Actionable Steps Generating solar leads for free sounds too good to be true. Well, it isn’t a unicorn concept; you can generate solar leads for free if you invest in terms of effort. Let’s look at all our options to generate solar leads: Buy the solar leads. Use your contacts for sales or referrals. Run paid ads. Leverage content marketing to generate leads. Go Canvassing Use website capture forms and tools. Since in this particular piece we are talking about generating solar leads for free, let’s eliminate the high-cost options like paid ads and buying solar leads. No one size fits all, and similarly, no one strategy works for all businesses. Digital marketing is about combining aspects of strategy that involve giving the highest form of reward (leads) and leveraging it to the best. How Can you Generate Solar Leads for Free? The answer is yes; you can generate solar leads for free. Organic marketing strategies aim to bring search engine or social media traffic to website visitors and eventually leads. With constant efforts at organic marketing, you can generate solar leads for free. Now, organic marketing is a huge topic with several different platforms, like: Leveraging social media for organic marketing Optimizing SEO for organic marketing Reaching out to users via email or newsletter for organic marketing Cold-calling potential users for organic marketing Being a part of a community and leveraging connections for organic marketing Providing referrals, rewards for organic marketing, etc. There are many options, which are great but can also cause confusion or make you feel overwhelmed by being with them. The answer is to leverage platforms with a proven record of obtaining results in the solar industry. ie., long-form content for SEO, newsletters, and brand presence. Let’s now dig into the strategies you can pick and start executing to generate organic traffic on your website. Strategies to generate solar leads for free Optimize your website with SEO. SEO is an important, relevant, and reliable source for generating solar leads. It’s an interesting concept and goes way deeper than just ranking in Google search results. Here’s how: The power of good marketing strategies is best described with examples like:

This Blog was Originally Published at: 3 Proven Strategies to Leverage Aged Solar Leads Aged solar leads — something many solar businesses likely have tucked away in their files. Often overlooked, aged solar leads hold some potential for enhancing your lead generation efforts. Since you already have them, why not maximize their value? Let’s begin with what exactly aged solar leads are. Aged solar leads are prospects who have expressed interest in solar solutions, but their queries of interest are not recent. These leads might have been created in the past and might have been contacted by sales teams or solar enterprises in the past. The word “aged” suggests that these leads might not be as current as more recent leads in terms of actively pursuing information. A prospect may be on an aged solar lead list for a few reasons, perhaps they expressed interest a year ago, but at that time their roof wasn’t ready or they couldn’t afford it. Maybe in the past, solar panels weren’t economical or efficient enough for their needs, or they may have moved or otherwise changed their circumstances. Some considerations to think about with aged solar leads: They are likely less expensive: Compared to fresh leads, they might be a more cost-effective method of acquiring new clients. Reduced conversion rate: They might be less likely to turn into a sale now that some time has elapsed. Lead quality: Reputable lead vendors will provide evidence that the individuals on the list genuinely consented to receive solar-related communications. With that said, if you’re doing nothing with your aged solar leads, this article will come in handy. We’ve curated three straightforward steps for you to leverage your aged solar leads effectively. Make the most of aged solar leads. “The key to success in solar sales is all about lead quality. You can have the most charismatic salespeople, but if they’re calling on unqualified leads, they’ll never close deals.” — John Ryan, CEO of SunTrust Solar Hence, just buying solar leads or aged solar leads will not guarantee success, you’ll have to generate leads from all authentic sources to make sure your visibility is not just limited to the bought leads. 3 quick and simple steps to implement: Targeted Content Strategy Modern marketing thrives on content. We can leverage the content strategy by sending personalized messages and newsletters directed at older solar leads. Generate informative material that covers the changes in prices or offerings that might intrigue potential customers.