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Startup Resources
1. Problem
What you are building and why?
Is the idea clear? Is it interesting to you (Founder fit)?
Who has this problem? Is it painkiller, or vitamin? How did you know?
How big the market is? How fast it’s growing? Why it’s going to be big in 10 years?
How to Get Ideas
How to get startup ideas - Paul Graham
12 Frameworks for Finding Startup Ideas — Advice for Future Founders
10 Proven Frameworks For Generating Startup Ideas - Antler
How to Get Startup Ideas: 10 Actionable Frameworks - Failory
How to kickstart and scale a consumer business - Lenny’s newsletter
'Two Week + Two Week' : Phil Libin (ex-Evernote)
Ideas are just a multiplier of execution
Experiment & Hypothesis
JTBD : Jobs to de done
Know your customers’ “Jobs to be done” - HBR
https://youtu.be/xQV7HVyAJjc?si=yH4MtfgQEyRDRjQ4
How to talk to your users -
The Mom Test
How to talk to users - YC Video
https://youtu.be/MT4Ig2uqjTc
Experiment & Hypothesis
How to Test & Validate Your Startup Idea or Product Without Spending a Single Dollar
5 STEPS TO VALIDATE YOUR BUSINESS IDEA - HBS
Pretotyping
https://www.gethorizon.net/guides/pretotyping
Build the right it - Alberto Savoia
https://youtu.be/3sUozPcH4fY?si=VYbpGRUaO6mCCG7n
1.
Obey the Law of Market Failure.
2.
Make sure you are building The Right It.
3.
Don't get lost in Thoughtland.
4.
Trust only in Your Own DAta (YODA).
5.
Pretotype It.
6.
Say it with numbers.
7.
Think global, test local.
Lean Market Validation
MVPs and Excellence - Eric Ries
How to come up with new ideas (Building 101 #1)
Innovation vs Optimization
The difference between business planning & experimentation
Language Market Fit
Market Narrative
Three more ways to build a $100 million business
How to Do Market Research: A Guide and Template
Market Sizing Guide - Pear
2. Solution
Is it what people want?
How did you know? Do they pay?
Will customers WOW? How often and how much do customers use?
How much better? Is there a moat?
PMF : Product Market Fit
Do things that don’t scale - Paul Graham
The Illusion of Product/Market Fit for SaaS Companies
Answers To Your Tough Questions About Growth - Learned While Scaling Eventbrite’s $5B+ Growth Engine
What it feels like when you've found product-market fit - Lenny’s Newsletter
The real product-market fit - YC
A Quantitative Approach to Product Market Fit - Tribe Capital
Growth
Data-informed Product Building
Data-Informed Product Building - Sequoia
Product analytics ultimate guide
How to measure cohort retention
1.
Define active : Visit, Session starts, Login or app opens, Web page views,
Main user action
2.
Differentiate users form customers
3.
Pick your retention type : X-day, Rolling
4.
Reporting retention from BI applications vs SQL
5.
Visualizing Retention
SaaS Cohort Analysis Template
A primer on cohort analysis - Khosla Ventures
The Ultimate Cohort Analysis Cheat Sheet
The SaaS business model & metrics: Understand the key drivers for success
This is How Amazon Measures Itself
Funnel
AARRR Pirate Metrics Framework
Startup Next Steps after Raising Your First Million - Garry Tan
Facebook's "Aha" Moment Was Simpler Than You Think
The Hierarchy of Engagement - Sara Tavel
Scale
Mastering Retention - Amplitude Playbook
Growth design case studies
Web and mobile products : understanding your customers
Duolingo growth model
https://www.lennysnewsletter.com/p/how-duolingo-reignited-user-growth
Indispensable Growth Frameworks from My Years at Facebook, Twitter and Wealthfront
How growth levers help your business go the distance
User Acquisition
Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Unit Economics
Don't Let Growth Hurt Your Margins: A 4-Step Pricing Framework to Build Products With Scalable Unit Economics
Monetization
Startup Pricing 101 - Kevin Hale
How to price your product
Product Monetization Strategies
3. Business
How will the company make money?
Who are the stakeholders and who pays?
What is the revenue model? What are the key metrics?
How will you go to market?
How to raise and manage money?
Strategy
Product > Strategy > Business Model
How to Define Your Product Strategy - Gibson Biddle
Business Strategy: What It
Is, What It Covers, and Examples
Complexity and Strategy
Business Model
Startup Business Models and Pricing | Startup School
Anu Hariharan - Nine Business Models and the Metrics Investors Want
David Skok - the SaaS business model & metrics: Understand the key drivers for success
Distribution
Sales
All Things Sales! 16 Mini-Lessons for Startup Founders
How to Write a Business Proposal - Pandadoc
Distribution - Ben Horowitz
How to Sell
The Content Marketing Handbook
Marketing
Three Phases of Scaling Startup Marketing - Casey Winters
How to Build a Brand from Nothing
PR
Getting press for your startup - YC
PR for Startups: Best Strategies - Hubspot Blog
Finance
The ultimate guide to financial modeling for startups - EY
Funding
Writing a Business Plan - Sequoia cap
Why Big, Why Now, Why You? - Altos Ventures
Venture Capital Red Flag Checklist - Bill Gurley
Series A diligence checklist - Y Combinator
What Should be in an Investor Data Room?
Pitching
How to pitch your company - Michael Siebel
Pitch the Way VCs think: Presenting with Emotion - Vinod Khosla
The 10/20/30 Rule of PowerPoint - Guy Kawasaki
LinkedIn’s Series B Pitch to Greylock
Deal
What Startups Should Know About Due Diligence
IR Deck Reference
YouTube Pitch Deck
Airbnb Pitch Deck
Uber Pitch Deck
Dropbox Pitch Deck
BuzzFeed Pitch Deck
Square Pitch Deck
Mint.com
Pre-Launch Pitch Deck
Front series A Pitch Deck
Front Series B Pitch Deck
Linkedin Series B Pitch Deck
Managing Startup Finances
https://youtu.be/LBC16jhiwak?si=CTA8inImYpOBh24w
https://youtu.be/LBC16jhiwak?si=CTA8inImYpOBh24w
4. Team
Who will you be with? What thoughts and behaviors are desirable?
Are they better than you?
How to build a winning team?
Who you(Founder) are and what you do?
People & Culture
People
Hiring
Who: The A Method for Hiring | Randy Street | Talks at Google
https://youtu.be/RQMEhtM8FuY?si=rKeYiBqv-VLt0Es7
Hiring KPI Example
1.
Time-to-hire: track # of days from application to hire
2.
Candidate NPS (Net Promotoer Score)
3.
Offer Acceptance Rate = # of accepted offers / # of total interviews
4.
Interviews with DEI (Diversity, Equity and Inclusion) exposure = # of interviews with DEI exposure / # of total interviews.
https://goodtime.io/resources/
Interview
https://docs.google.com/document/d/1sZ19AJ0m8pdh3gSTbtJiL4tsCu5m3X_JJNvMRxcA2B8/edit
40 Favorite Interview Questions from Some of the Sharpest Folks We Know
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