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Startup Resources

1. Problem

💬
What you are building and why?
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Is the idea clear? Is it interesting to you (Founder fit)?
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Who has this problem? Is it painkiller, or vitamin? How did you know?
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How big the market is? How fast it’s growing? Why it’s going to be big in 10 years?

How to Get Ideas

'Two Week + Two Week' : Phil Libin (ex-Evernote)

Experiment & Hypothesis

How to talk to your users - The Mom Test
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How to talk to users - YC Video
Pretotyping
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Build the right it - Alberto Savoia
1.
Obey the Law of Market Failure.
2.
Make sure you are building The Right It.
3.
Don't get lost in Thoughtland.
4.
Trust only in Your Own DAta (YODA).
5.
Pretotype It.
6.
Say it with numbers.
7.
Think global, test local.

Market Narrative

2. Solution

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Is it what people want?
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How did you know? Do they pay?
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Will customers WOW? How often and how much do customers use?
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How much better? Is there a moat?

PMF : Product Market Fit

Growth

Data-informed Product Building

1.
Define active : Visit, Session starts, Login or app opens, Web page views, Main user action
2.
Differentiate users form customers
3.
Pick your retention type : X-day, Rolling
4.
Reporting retention from BI applications vs SQL
5.
Visualizing Retention

Funnel

Scale

3. Business

💬
How will the company make money?
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Who are the stakeholders and who pays?
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What is the revenue model? What are the key metrics?
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How will you go to market?
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How to raise and manage money?

Strategy

Business Model

Distribution

Sales

Marketing

PR

Finance

4. Team

💬
Who will you be with? What thoughts and behaviors are desirable?
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Are they better than you?
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How to build a winning team?
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Who you(Founder) are and what you do?

People & Culture

People

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Hiring
◦
Who: The A Method for Hiring | Randy Street | Talks at Google
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Hiring KPI Example
1.
Time-to-hire: track # of days from application to hire
2.
Candidate NPS (Net Promotoer Score)
3.
Offer Acceptance Rate = # of accepted offers / # of total interviews
4.
Interviews with DEI (Diversity, Equity and Inclusion) exposure = # of interviews with DEI exposure / # of total interviews.
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