# UTM tags for analyzing views by traffic source

You can now add UTM tags to page links and QR codes to track which channels bring the most traffic. Use different UTM values for newsletter CTAs, social posts, and event poster QR codes to compare traffic by placement.

![Image](https://upload.cafenono.com/image/slashpagePost/20260807/212017_vb2BJgYhoddCVyZKrv?q=80&s=1280x180&t=outside&f=webp)

![Image](https://upload.cafenono.com/image/slashpagePost/20260807/212150_xpGmXjyDNpue800XeP?q=80&s=1280x180&t=outside&f=webp)

### Tip

Here are some useful values for each tag. You do not need to fill in every tag every time.

| Link placement | Newsletter footer subscribe button | Instagram profile |
| --- | --- | --- |
| source | weekly_newsletter | instagram |
| medium | email | social |
| campaign | subscriber_growth | follower_event |
| term | - | - |
| content | footer_cta | link_in_bio |
| Completed link | https://slashpage.com/sitename?utm_source=weekly_newsletter&utm_medium=email&utm_campaign=subscriber_growth&utm_content=footer_cta | https://slashpage.com/sitename?utm_source=instagram&utm_medium=social&utm_campaign=follower_event&utm_content=link_in_bio |

See the guide for more setup details and examples.

[Open the traffic source analytics guide](https://help.slashpage.com/utm-traffic-tracking?utm_source=slashpage&utm_medium=blog&utm_campaign=whatsnew)

For the site tree, see the [root Markdown](https://slashpage.com/slashpage.md).