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5 Launch Tips and Effects of Product Hunt for Product of the Day 1
SlashPage was the #1 product of the day and #5 product of the week on its first launch. Many people asked for this information, so we're sharing our launch results and 5 tips. We hope that it will help makers preparing for a product launch on ProductHunt in the future.
If you have any further questions, please feel free to ask.
If you have any further questions, please feel free to ask.
On launch day, 5,228 users visited SlashPage, and 1,416 of them actually used it. So, the conversion rate was 27%. 🎉
Users who have experienced onboarding 1,416 (Excludes existing connections)
Of the 5,228 visitors, 274 signed up, so that's a 5% conversion rate.
Out of 274 signed up users, 12 applied to the partner program - a 4% conversion rate.
Upvote Trend
A rough ranking will be determined within the first two hours. It's a good idea to start focusing on it at 0:00 PDT. We were featured in the Daily Digest 7 hours after launch, which exposed us to the PH newsletter and the PH mobile app. An hour after that, we were featured on PH Twitter.
A great article was published the day we launched the product.
Tip 1.
We made it possible for users to start the product without a sign-in. This is very important. The best feedback comes from as many people as possible using your product.
You can start using SlashPage with typing on the input.
Tip 2.
We made it as simple as possible so that when people use the product, it feels like the description in the launch post. Dozens of products launch on PH every day. It's very important for us to make sure that people can understand the purpose of our product in seconds.
ProductHunt Launch Post
👇
SlashPage Website
Tip 3.
We created images with large text and SlashPage UI for easy understanding on both mobile and desktop screens.
In PH apps, images sometimes are the key to quickly understanding your product.
Tip 4.
Makers often post a YouTube link in the first attachment. YouTube videos are a great way to get people to understand our product quickly. Most viewers will only see the first part, so it's a good idea to place the important things at the beginning.
56% of viewers watched the video to the 30 seconds, with an average watch time of 46 seconds.
On launch day, video plays increased by 417
Tip 5.
We reached out to a lot of people through a variety of channels to announce the launch, but we saw particularly meaningful results on Twitter and LinkedIn.
The response rate was more than 5x higher on LinkedIn than on Twitter.
On LinkedIn, we were able to connect with more makers who were not only excited about our launch, but also had deep talks about the product.
Some of our favorite launching tip resources
Techniques from the Twinr team.
Checklist of Tally team.
Ranked #5 daily, #4 weekly, #4 monthly, received 1,602 upvotes.
Tips from Launchpedia with interviews with makers
