# Understanding your audience

## **Objectives**

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- Learn techniques for audience analysis.

- Understand how to tailor writing to different audiences.

## **Materials**

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- Case studies showcasing writing tailored to different audiences.

## **Activities**

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- **Workshop on Audience Analysis (60 mins)**: Teach students how to identify and analyze their audience. Discuss the factors that influence how content should be tailored, including demographics, expectations, and context.

- **Writing Exercise (60 mins)**: Students will write a brief piece on a given topic. They will then rewrite the piece for a different audience, reflecting on the changes made.

- **Homework**: Students select a piece of their own writing and identify the intended audience. They then revise the piece for a different audience and submit both versions.

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