Example questions to answer:
How are we solving this issue? What alternatives did we consider? Why did we land with this?
What is the general shape of this solution? Do you have any mocks, prototypes, relevant comparisons in the market?
How will we know that we’ve solved this issue? What will we measure?
Have we considered how we’re building this to be fast, performant, scalable and/or relatively low-cost on our services?