KIFT ALLIANCE

KOREA ITALY FASHION TECH ALLIANCE

INAUGURAL FORUM

4:00PM SEPTEMBER 19 2024

Museo Nazionale Scienza e Tecnologia Leonardo da Vinci

SUNGJOO FOUNDATION, a philanthropic arm of MCM, is proud to organize an opening event of the KIFT Alliance Forum at Museo Nazionale Scienza e Tecnologia Leonardo da Vinci in Milan, commemorating the 140th anniversary of the establishment of diplomatic relations between Korea and Italy.
In response to the strategic vision of Seoul and Milan and the urgent call for international collaboration for shared prosperity, KIFT (Korea Italy Fashion Tech) Alliance will create a venue for further dialogue, bridging between fashion and tech experts. Top fashion-tech industry and academic leaders will meet and discuss the future of fashion, powered by digital technology, AI, metaverse, and other latest innovations to achieve sustainable growth at scale.

OPENING REMARKS

H.E. Giuseppe Sala, Mayor of Milan

H.E. Oh Se-Hoon, Mayor of Seoul

H.E. Choi Taeho, Consul General of Korea in Milan

Ms. Silvia La Ferla, Deputy Head of Int' Relations, Mayor’s Office, Milan

Ms. Fiorenza Lipparini, Director General, Milano & Partners

Mrs. Sungjoo Kim, Chairperson, MCM Group

Session 1

When Fashion Meets Digital Technology

Theme Companies that were digitally mature have outperformed competitors and the crisis acted as an accelerator for digital transformation. Digital technology such as AI and immersive technologies are playing a significant role in shaping the future of fashion experiences. Gen Z is also reshaping consumer preferences and driving the digital revolution in fashion. This session is to discuss the fashion industry’s mission critical digital journey and trends.

Session 2

How AI Revolutionizes Fashion

Artificial intelligence (“AI”) unlocks exciting new possibilities for the fashion industry. Brands can blend the creativity of human designers with generative AI to create new fashion products and experiences. AI is revolutionizing fashion by augmenting creativity, improving efficiency, and enhancing the overall customer experience. This session will explore opportunities, challenges and latest use cases of AI in the fashion industry.

Session 3

Sustainable Fashion Innovation at Scale

Digital technology has a significant impact on fashion sustainability. It promotes sustainability by streamlining processes, reducing waste, and fostering transparency. The adoption of digital technology in the industry is gaining momentum. Sustainable fashion innovation offers an opportunity to reinvent fashion, fuel future growth, and bring positive change. This session will discuss about latest thinking to overcome challenges for sustainable fashion innovation at scale.

REFRESHMENT/NETWORKING

HOST

MAIN HOST

Sung-Joo Kim

Chief Visionary Officer & Chairperson

MCM Group

Mrs. Sungjoo Kim is a visionary. Mrs. Kim has launched the prominent brands including Gucci, Yves Saint Laurent, Sonia Rykiel and Marks & Spencer. In 2005, Mrs. Kim acquired MCM, a German luxury fashion brand founded in Munich in 1976. Under her leadership, MCM has achieved stellar growth expading business globally in over 40 countries and 700 stores. Previously, Ms. Kim served as the President of the Korean Red Cross for three years. She was also awarded an Honorary Officer of the Order of the British Empire (OBE) by Queen Elizabeth II in 2015 for her contribution to strengthening bilateral ties between the United Kingdom and the Republic of Korea. Ms. Kim became the first female entrepreneur to be appointed as a member of ABAC, representing the Korean business community at APEC (Asia-Pacific Economic Cooperation) in 2013 and served in this post for 4 years. She holds three honorary doctorate degrees, from Amherst College (Mass., USA), Business School Lausanne (Chavannes, Switzerland) and University of the Arts London (London, UK). She was selected as a Global Leader of Tomorrow by the World Economic Forum in Davos in 1997 and received the Ethics in Business Award from the EU government in 2009. In 2012, she was listed in Forbes’ Top 50 Asian Business Women, selected as one of Asia’s 25 Hottest CEOs by. Ms. Kim is a passionate philanthropist and works with several non-profit organizations, including Asia House as a trustee member, the Global Summit of Women (GSW) as an International Planning Committee member, and numerous other humanitarian initiatives.

CO-HOST

Chloe Cho

Founder & CEO

Brilliant Media & Productions

Chloe is a multi-award-winning journalist & producer. Chloe is a seasoned TV broadcaster who has worked in multiple capacity as news anchor, correspondent, executive producer, editor, and contributor for TV networks including CNBC, CNA, and CNN International. She currently leads Brilliant Media & Productions. In 2024, Chloe picked up two awards at Asian TV Awards. Chloe was also a finalist at the Banff Int’l Media Festival and a finalist in the TV Personality category for AIBs (Association for International Broadcasting) Awards in London in 2016 and 2015. She was selected among 50 Most Influential Koreans in international media, culture and arts by Newsweek Korea in 2009. Chloe has interviewed top newsmakers around the world, and has chaired global conferences including the IMF, WEF, ADB and ASEAN.

PANELIST

Emanuela Prandelli

Professor, Bocconi University

Emanuela leads the Master in Fashion, Experience & Design Management (MAFED) and focuses on customer engagement and digital strategies in the fashion and luxury sectors.

Kei Bang

Product Manager, GiantStep

Kei Bang is a domain expert specialzing in fashion tech at GIANTSTEP, where she manages innovative digital products and immersive experiences using cutting-edge technologies.

Valeria Volponi

Faculty Member, Istituto Marangoni

As a journalist and University Faculty, Valeria has more than 15 years of experience in digital communication, immersive worlds and virtual identities in fashion.

Kima Kim

CEO, Caliverse

Kima Kim has a rich background in the gaming industry, having worked with NCSoft and SEGA, before establishing Caliverse to create hyper-realistic metaverse experiences.

Ludovica Lencioni

Director, Atelier Biagetti

Ludovica is a visionary leader in design and business strategy, specializing in innovative project management and fostering creative growth at Atelier Biagetti.

Emmanuel Alavoine

Head of Expansion - Europe, MarqVision

Emmanuel Alavoine directs MarqVision, focusing on digital intellectual property protection, helping brands safeguard their digital assets in the modern tech landscape.

Stefania Saviolo

Professor, Bocconi University

Stefania is a professor at Bocconi University and founder of the MAFED program, specializing in fashion, luxury management, and branding.

Jinjoon Lee

Professor of Culture Technology, KAIST

Jinjoon explores the intersection of utopian ideologies and digital media. Leading KAIST’s groundbreaking TX Lab.

Cheryl Liu

Founder & CEO, Raspberry AI

Cheryl Liu is the Founder and CEO of Raspberry AI, a company transforming the fashion industry through its generative AI platform.

Francesco Fioretto

Director of Research and Education, Istituto Marangoni

Francesco has held leadership roles at Istituto Marangoni in Paris, Shanghai, and now Milan, shaping education in fashion styling and creative direction.

Arturo Dell'Acqua Bellavitis

Professor, Politecnico di Milano

Arturo is an esteemed figure in design, recognized for his leadership roles at Politecnico di Milano, where he has significantly influenced the fields of industrial, fashion, and interior design.

Sabine Brunner

President & Global Brand and Commercial Officer, MCM

Sabine is a dynamic leader in the fashion industry, holding the position of President and Global Brand and Commercial Officer at MCM.

Munil Han

Executive Advisor & Former CEO, Musinsa

Munil Han served as the CEO of Musinsa, one of South Korea’s largest online fashion platforms, where he played a key role in the company’s rapid growth and success.

Benedetta Breschi

Programme Leader at Istituto Marangoni

Benedetta is an expert in fashion marketing and communication with strong research and data analysis skills.

Chul-Yong Choi

Professor, Department of Textile Art and Fashion Design, Hongik University

Chul-Yong is known for his contributions to academia, particularly for exploring the intersection of art, culture, and fashion through his research and teaching.

DANCING DUOMO

K-POP FLASH MOB

2PM SEPTEMBER 20 2024

MIRACLE MORNING IN MILANO

CHARITY RUN

8AM SEPTEMBER 21 2024

KIFT ALLIANCE

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