How PPC Advertising Can Help Grow Your Business?
According to research conducted by Farmstack, 78% of marketers rely on Google and social media ads to convey their messages to the audience.
With mobile search and social media taking center stage in people's lives, it's imperative to harness the power of pay-per-click (PPC) ads, aka Google Ads, to boost business growth.
PPC Can Help You Achieve Numerous Business Goals
Whether it's an initial stage of brand exposure or an end-of-season sale, Google Adwords offers a lucrative opportunity to reach your audience and achieve marketing goals with precise consumer targeting. Google Adwords allows marketers to select different ad categories to meet their distinctive goals, such as search ads, display ads, remarketing ads, video ads, and shopping ads. Depending on the ad type and your campaign setup, i.e., location, duration, consumer demographics, placement, etc., Google will publish your ad in its network of websites.
This ad format is displayed to users when they enter specific queries on their search engine. It appears at the top of Google's search engine results pages (SERPs).
Display ads are presented as visual, text, or video banners. They are displayed across the entire Google Display Network (GDN), including apps and websites.
These ads are shown by search engines to users who have previously visited a website. They "follow" users across various websites on the internet, serving as a reminder of the visited site.
Video ads are presented in video format and can appear on social media platforms and websites that user visits.
The beauty of PPC is that you can determine where your ad will appear, who will see it, when they will see it, and so on. It is the art of a PPC company in India to understand your brand and its user persona well enough to select perfect demographics, making your campaigns successful!
You can Measure Your Success
You can easily track and evaluate your ads' performance by looking at clicks, impressions, quality scores, and average cost per click. Upon considering these metrics, a PPC executive identifies areas of improvement if required.
The Bottom Line
Whether you are a new business or looking for faster conversions, PPC offers a rapid online presence boost. E-commerce businesses benefit from targeted campaigns to generate buzz and drive traffic during promotions. Ultimately, PPC empowers businesses to strategically connect with their audience, regardless of size or industry. With laser-focused targeting and detailed monitoring, PPC is preferred for companies looking for immediate results.