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Designing for People, Not Screens

It's easy to forget that design isn't for interfaces — it's for people.
Every click, scroll, and hesitation comes from a real person trying to make sense of something.
When I design, I try to imagine that person — what they might feel, what they might expect, and what might confuse them.
The more I empathize with users as humans, not "users," the better the product becomes.
Jaye's Ivy Institute
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