๐ Evernote lays off most employees, keeping only a minimal operating team
Haebom
โข
In the early 2010s, Evernote was quite popular for a time, but it struggled to convert free users to paid ones and became a prime example of a SaaS service that lost trust in its process.
โฆ
Of course, all the founders made successful exits and are living happily ever after.
โฆ
After changing hands several times, the company is now owned and operated by the final acquirer, Bending Spoons.
โข
Because it doesnโt cost much to provide an app for saving and editing text files in the cloud, the biggest mistake is trying to charge for low-value features.
โฆ
In fact, when Evernote implemented paid subscriptions, alternatives like Dropbox Note, Google Keep, and OneNote gained even more attention.
โฆ
This actually became a great boost for services like Notion that offer much more than just basic document creation.
โข
Evernoteโs strengths used to be simplicity, reliability, convenience, and speed, but VCs now say it has lost its main value proposition.
โฆ
Recently, open-source SaaS options have been increasing, and other products are also struggling to stand out.
โฆ
DEVONthink, Obsidian, Notion, and others are now included in the same conversation as Evernote.
โข
Anyway, Evernote plans to raise its subscription prices and says it will use the extra revenue to develop new features โ hahaha
๐ Welcome to Haebom's archives. --- I post articles related to IT ๐ป, economy ๐ฐ, and humanities ๐ญ. If you are curious about my thoughts, perspectives or interests, please subscribe. haebom@kakao.com