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Singularity Effect
Definition
The Singularity Effect is the phenomenon where people pay disproportionate attention to individuals rather than groups. It is used when individual cases or stories capture the attention of the public.
Explanation
For example, highlighting a single sad story in a donation campaign is a strategy that utilizes the Singularity Effect. This sad story is treated individually, which stimulates people's emotions, creates sympathy, and encourages them to participate in donations. This increases the public's participation and interest by conveying individual experiences and emotions to the public. The Singularity Effect is used to make a brand, product, or campaign more attractive by highlighting individual cases.
Importance
The Singularity Effect plays a very important role in marketing, advertising, news, etc. By highlighting individual stories or cases, you can capture users' emotions and attention, and induce them to take action.
