Common 'So what' problems that arise in the workplace
Haebom
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Haebom
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Not only in AI, but also in research groups or in operations and design teams where it is difficult to see immediate utility, the presented results do not provide specific insights or understanding, causing an indifferent response of "so what." This is especially aggravated when there is no product or specific service, and the service is broad or strong, or when the team has been in operation for a long time.
I literally understand that the numbers have changed, the measurements have changed, and the design has changed, but I'm asking, "So what?"
The cause of the 'So what' problem
Lack of in-depth analysis rather than just superficial answers
Lack of confidence in what the team currently knows
A team that focuses on problems outside the scope of their solvability
The research team relies on information that is out of date or not up to date.
Failure to identify necessary information due to unclear research scope
Lack of discussion and reflection within the team
Lack of clear purpose and direction for research/improvement results
Attempt to exaggerate insight
It's frustrating for those who are researching and designing, but there are times when you actually have to speak their language. So What The problem actually occurs simply in areas that are not understandable in their language or their worldview. So you can overcome it by making them understand the process, giving them a clear message, or talking in numbers.
How to solve 'So what' problem
Improvement, strengthening of research scope definition
Clarify which decisions, timing, and impacts the improvement/research will support Understand and align insights to what's important to your organization
Building process understanding
Sharing the process and building relationships with participants Provide a clear understanding of the research/improvement method and the time required
Building partnerships
Collaborate so that researchers feel like they are part of the team Regular team reflection and discussion of research findings
Strengthening in-depth research
Clarify the scope of research/improvement and encourage team involvement Allow time for research/improvement and use of a variety of tools
Enhanced clarity and impact of insights
Summarize and make actionable research findings using storytelling skills and techniques. Visualize and communicate ideas in different ways
This approach will help ensure that research findings provide real, tangible value. Effective work by research and design teams will foster collaboration and innovation within the organization, leading to better decisions and product development.
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