Recently, foundation LLMs have been delivering impressive results in a variety of tasks. This has a lot of industries eyeing AI adoption with anticipation, but I personally think it’s worth pausing to reconsider right now. At the moment, it’s hard to get a good ROI, and with new technologies and models constantly emerging, this phase can easily turn into a game of chicken. If you jump into AI without careful thought, you might see a spike in user numbers, but losses from retention and revenue could grow even bigger. (Personally, I think we’ll see more cost-effective alternatives within the next 1–2 years.)