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Confirmation Bias
Definition
Confirmation Bias refers to the tendency of people to seek evidence that confirms their thoughts or beliefs. In other words, people tend to reinforce their existing opinions, which affects their subjective judgments or information selection.
Explanation
This confirmation bias is one of the important factors that affect user experience and user behavior. For example, if a user believes that a product is good, they are more likely to pay attention to positive reviews of that product. This is especially important in online shopping, where users may prefer information that confirms their existing beliefs when searching for product information.
Importance
Understanding confirmation bias is important for designers and planners. By considering these biases when users search for information or choose products, you can improve the user experience. For example, you can collect product reviews from multiple sources to provide a variety of opinions, or you can display information search results in a variety of ways to help users receive a wider range of information.
