ToysRUs is a global toy specialty store brought to Korea by Lotte and located in Lotte department stores and malls. This brand film was created in collaboration with Native Foreign using OpenAI's Sora, and the video content shows a young Charles Lazarus, founder of Toys R Us, and Geoffrey the Giraffe, our iconic brand and beloved mascot, in the early 1930s. This is a brand film that depicts people watching and dreaming.
Sora is a service that allows you to create videos up to one minute in length containing realistic scenes and multiple characters created through text instructions, and is currently only accessible through partners.
I'm very impressed that this is the first "official" branded film produced using Sora.
