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Generative Auto-Bidding with Unified Modeling and Exploration

์ž‘์„ฑ์ž
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์นดํ…Œ๊ณ ๋ฆฌ
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์ €์ž

Mingming Zhang, Feiqing Zhuang, Na Li, Shengjie Sun, Xiaowei Chen, Junxiong Zhu, Fei Xiao, Keping Yang, Lixin Zou, Chenliang Li

๐Ÿ’ก ๊ฐœ์š”

๋ณธ ๋…ผ๋ฌธ์€ ๋””์ง€ํ„ธ ๊ด‘๊ณ ์—์„œ ์ž๋™ ์ž…์ฐฐ์˜ ํšจ์œจ์„ฑ๊ณผ ์•ˆ์ „์„ฑ์„ ๋™์‹œ์— ํ™•๋ณดํ•˜๊ธฐ ์œ„ํ•œ ์ƒˆ๋กœ์šด ํ”„๋ ˆ์ž„์›Œํฌ์ธ GUIDE๋ฅผ ์ œ์•ˆํ•ฉ๋‹ˆ๋‹ค. GUIDE๋Š” Decision Transformer๋ฅผ ํ™œ์šฉํ•˜์—ฌ ๊ณผ๊ฑฐ ์ž…์ฐฐ ํ–‰๋™๊ณผ ํ™˜๊ฒฝ ์ƒํƒœ ์ „์ด๋ฅผ ํ†ตํ•ฉ ๋ชจ๋ธ๋งํ•˜๊ณ , Q-๊ฐ’ ๋ชจ๋“ˆ๊ณผ ์—ญ๋™ํ•™ ๋ชจ๋“ˆ์„ ํ†ตํ•ด ํƒ์ƒ‰๊ณผ ์•ˆ์ „ ์ •์ฑ…์„ ๊ท ํ˜• ์žˆ๊ฒŒ ํ†ตํ•ฉํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ํ†ตํ•ด ๊ธฐ์กด ๋ฐฉ๋ฒ•๋ก ์˜ ๋น„ํšจ์œจ์ ์ธ ํƒ์ƒ‰ ๋ฐ ์žฌ์ •์  ์œ„ํ—˜ ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•˜๊ณ , ์ž…์ฐฐ ์‹œ์Šคํ…œ์˜ ํšจ์œจ์„ฑ๊ณผ ์•ˆ์ „์„ฑ์„ ํ†ตํ•ฉํ•ฉ๋‹ˆ๋‹ค.

๐Ÿ”‘ ์‹œ์‚ฌ์  ๋ฐ ํ•œ๊ณ„

โ€ข
GUIDE๋Š” ์˜์‚ฌ๊ฒฐ์ • ํŠธ๋žœ์Šคํฌ๋จธ์™€ Q-๊ฐ’, ์—ญ๋™ํ•™ ๋ชจ๋“ˆ์„ ๊ฒฐํ•ฉํ•˜์—ฌ ํšจ์œจ์ ์ธ ํƒ์ƒ‰๊ณผ ์•ˆ์ „ํ•œ ํด๋ฐฑ ์ •์ฑ…์„ ๋™์‹œ์— ๋‹ฌ์„ฑํ•˜๋Š” ์ƒˆ๋กœ์šด ์ ‘๊ทผ ๋ฐฉ์‹์„ ์ œ์‹œํ•ฉ๋‹ˆ๋‹ค.
โ€ข
์‹ค์ œ ๋Œ€๊ทœ๋ชจ ์˜จ๋ผ์ธ ๊ด‘๊ณ  ํ”Œ๋žซํผ(Taobao)์—์„œ์˜ ์„ฑ๊ณต์ ์ธ ์ ์šฉ์€ GUIDE์˜ ์‚ฐ์—…์  ์ ์šฉ ๊ฐ€๋Šฅ์„ฑ๊ณผ ์‹ค์งˆ์ ์ธ ์„ฑ๋Šฅ ํ–ฅ์ƒ์„ ์ž…์ฆํ•ฉ๋‹ˆ๋‹ค.
โ€ข
๋…ผ๋ฌธ์—์„œ ์ œ์‹œ๋œ ์‹คํ—˜ ๊ฒฐ๊ณผ๋Š” GUIDE๊ฐ€ ๊ธฐ์กด ์ตœ์ฒจ๋‹จ ๊ธฐ๋ฒ•๋“ค์„ ๋ชจ๋“  ์‹œ๋‚˜๋ฆฌ์˜ค์—์„œ ์ผ๊ด€๋˜๊ฒŒ ๋Šฅ๊ฐ€ํ•จ์„ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค.
โ€ข
GUIDE์˜ ํ–ฅํ›„ ์—ฐ๊ตฌ ๋ฐฉํ–ฅ์œผ๋กœ๋Š” ๋ณต์žกํ•œ ๊ด‘๊ณ  ๊ฒฝ๋งค ํ™˜๊ฒฝ์—์„œ์˜ ๋”์šฑ ์ •๊ตํ•œ ํƒ์ƒ‰ ์ „๋žต ๊ฐœ๋ฐœ๊ณผ ๋‹ค์–‘ํ•œ ๊ด‘๊ณ  ํ”Œ๋žซํผ์œผ๋กœ์˜ ์ผ๋ฐ˜ํ™” ๊ฐ€๋Šฅ์„ฑ ํƒ๊ตฌ๊ฐ€ ์žˆ์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
๐Ÿ‘
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