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Temptation Bundling
Definition
Temptation Bundling is a strategy that makes difficult tasks less difficult by bundling something the user wants (a temptation) with a difficult task. This helps users achieve their long-term goals while satisfying their short-term temptations.
Explanation
Temptation Bundling is a strategy where users associate a challenging task with an activity that is tempting for them. For example, someone who does not like exercising may listen to their favorite music while exercising. This is an example of Temptation Bundling. This makes exercising more enjoyable for the user and makes it easier to achieve the goal of being healthy.
Importance
Temptation Bundling helps users to perform difficult tasks more easily without procrastinating. This is useful for increasing user motivation and engagement in product or service design.
