Meta’s new social media app Threads had a historic launch on July 5, 2023, when it gained 10 million users in just seven hours after its launch. It became the most downloaded non-game app on its launch day, and has amassed over 100 million users. But just six weeks later, Threads is quickly fading, with daily active users plummeting from 50,000 in early July to just 10 million today. ( Source )
What caused the failure?
Design flaws and network effects: Threads failed to maintain its initial momentum, and the app's design flaws and large network effects reflect this.
Lack of features: There were no hashtags, search functions, or discovery pages, making it difficult for users to follow topics of interest.
Celebrities lose interest: After the initial hype, celebrities lose interest and content creators stop engaging.
Brand-Driven Content: Threads was dominated by brands and content managers, and lacked organic content.
It felt like it was collapsing, kind of like Korea's Me2Day, but in fact, it wasn't all ruined.
It's not over yet?!
Mark Zuckerberg acknowledged the decline in user numbers but remained optimistic, saying plans to add search and web features, as well as sharing features with Instagram.
Threads has the most daily active users in India, the US, and Brazil, with potential for growth in other markets.
What do you guys think?
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David
출시 초기부터 Threads는 Twitter(X)의 트래픽을 뺐는게 아니라 인스타그램+페이스북의 트래픽을 뺐을 서비스라고 생각했어요. 아니 어쩌면 사람들은 새로운 소셜 미디어를 이제 원하지 않는 걸지도...
Haebom
사람들은 생각 이상으로 새로운 것을 어려워 하는 것 같습니다. 정말 강제적인 흐름의 변화가 아니고서야..
