How brands are leveraging and contemplating NFTs
Haebom
As previously reported, most NFTs (Non-Fungible Tokens) are now worth almost nothing. According to a report by the cryptocurrency analytics firm dappGambl, out of 73,257 NFT collections, 69,795 have a market cap of 0 Ether. This means the majority of NFTs aren’t even worth the cost it takes to load their data.
Nevertheless, NFT
There are also major companies investing in NFTs. GameStop, Nivea, and Anheuser-Busch all launched NFT projects but have since paused or slowed those activities. Meanwhile, Samsung, Starbucks, and CBS Studios are still moving forward with various NFT-based initiatives. In Korea as well, projects like Bellygom and Poovilla serve as notable examples.
Even as NFT values drop, do brands still think there are customers willing to invest?
We need to analyze if NFT-based marketing is truly having a positive impact for brands. A discussion is also needed on whether the NFT market can overcome its current slump and recover, or if it will remain stagnant.
We need to analyze if NFT-based marketing is truly having a positive impact for brands. A discussion is also needed on whether the NFT market can overcome its current slump and recover, or if it will remain stagnant.
Although the future of the NFT market is uncertain, there are brands that continue to invest in this field. These companies apparently do not want to miss the potential value and opportunities NFTs could offer. Still, with NFT values dropping as they are, the key question is how brands will respond to this challenge.
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I post articles related to IT 💻, economy 💰, and humanities 🎭.
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haebom@kakao.com
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I post articles related to IT 💻, economy 💰, and humanities 🎭.
If you are curious about my thoughts, perspectives or interests, please subscribe.
haebom@kakao.com