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SimGym: A Framework for A/B Test Simulation in E-Commerce with Traffic-Grounded VLM Agents

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Han Li, Vibhor Malik, Zahra Zanjani Foumani, Alberto Castelo, Shuang Xie, Ailin Fan, Keat Yang Koay, Yuanzheng Zhu, Meysam Feghhi, Ronie Uliana, Zhaoyu Zhang, Angelo Ocana Martins, Mingyu Zhao, Francis Pelland, Jonathan Faerman, Nikolas LeBlanc, Aaron Glazer, Andrew McNamara, Zhong Wu, Lingyun Wang

๐Ÿ’ก ๊ฐœ์š”

๋ณธ ๋…ผ๋ฌธ์€ ์ „์ž์ƒ๊ฑฐ๋ž˜ ํ™˜๊ฒฝ์—์„œ A/B ํ…Œ์ŠคํŠธ์˜ ๋‹จ์ (ํŠธ๋ž˜ํ”ฝ ์†Œ๋ชจ, ์‹œ๊ฐ„ ์†Œ์š”, ์‚ฌ์šฉ์ž ๊ฒฝํ—˜ ์ €ํ•˜ ์œ„ํ—˜)์„ ๊ทน๋ณตํ•˜๊ธฐ ์œ„ํ•ด ๋น„์ „-์–ธ์–ด ๋ชจ๋ธ(VLM) ์—์ด์ „ํŠธ๋ฅผ ํ™œ์šฉํ•œ ์‹œ๋ฎฌ๋ ˆ์ด์…˜ ํ”„๋ ˆ์ž„์›Œํฌ์ธ SimGym์„ ์ œ์•ˆํ•ฉ๋‹ˆ๋‹ค. SimGym์€ ์‹ค์ œ ํด๋ฆญ์ŠคํŠธ๋ฆผ ๋ฐ์ดํ„ฐ ๊ธฐ๋ฐ˜์˜ ์‚ฌ์šฉ์ž ํŽ˜๋ฅด์†Œ๋‚˜ ์ƒ์„ฑ, ๋ผ์ด๋ธŒ ๋ธŒ๋ผ์šฐ์ € ํ™˜๊ฒฝ์—์„œ์˜ ๋‹ค์ค‘ ๋ชจ๋‹ฌ ์ธ์ง€ ๋Šฅ๋ ฅ๊ณผ ๊ธฐ์–ต ๋Šฅ๋ ฅ์„ ๊ฐ–์ถ˜ ์—์ด์ „ํŠธ, ๊ทธ๋ฆฌ๊ณ  ์‹ค์ œ ๊ตฌ๋งค์ž ํ–‰๋™๊ณผ์˜ ๋น„๊ต ํ‰๊ฐ€ ํ”„๋กœํ† ์ฝœ์„ ํ†ตํ•ด ๋น ๋ฅด๊ณ  ์•ˆ์ „ํ•œ A/B ํ…Œ์ŠคํŠธ ์‹œ๋ฎฌ๋ ˆ์ด์…˜์„ ๊ฐ€๋Šฅํ•˜๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค.

๐Ÿ”‘ ์‹œ์‚ฌ์  ๋ฐ ํ•œ๊ณ„

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์‹ค์ œ ์‚ฌ์šฉ์ž ๋ฐ์ดํ„ฐ๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ์ƒ์„ฑ๋œ ์—์ด์ „ํŠธ๋ฅผ ํ†ตํ•ด A/B ํ…Œ์ŠคํŠธ์˜ ๊ฒฐ๊ณผ๋ฅผ ๋†’์€ ์ •ํ™•๋„๋กœ ์˜ˆ์ธกํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
โ€ข
์‹œ๋ฎฌ๋ ˆ์ด์…˜์€ ์‹คํ—˜ ์ฃผ๊ธฐ๋ฅผ ์ˆ˜ ์ฃผ์—์„œ 1์‹œ๊ฐ„ ์ด๋‚ด๋กœ ๋‹จ์ถ•ํ•˜์—ฌ ์‹ ์†ํ•œ ์‹คํ—˜๊ณผ ๊ฐœ์„ ์„ ๊ฐ€๋Šฅํ•˜๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค.
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์•„์ง ์‹ค์ œ ์‚ฌ์šฉ์ž ๊ฒฝํ—˜์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ์˜ ๋ฏธ๋ฌ˜ํ•œ ๋ถ€๋ถ„๊นŒ์ง€ ์™„๋ฒฝํ•˜๊ฒŒ ์‹œ๋ฎฌ๋ ˆ์ด์…˜ํ•˜์ง€ ๋ชปํ•  ์ˆ˜ ์žˆ์œผ๋ฉฐ, ํ–ฅํ›„ ๋‹ค์–‘ํ•œ UI ๋ณ€๊ฒฝ ๋ฐ ๊ฐœ์ธํ™” ์‹œ๋‚˜๋ฆฌ์˜ค์— ๋Œ€ํ•œ ํ™•์žฅ ์—ฐ๊ตฌ๊ฐ€ ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.
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