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Decision Fatigue
Definition
Decision Fatigue is a phenomenon in which users' logical judgment ability deteriorates as they make many decisions, and refers to experiencing fatigue from instructions and complaints during the decision-making process.
Explanation
Decision Fatigue is described as follows:
Brain resource consumption: Decision making is a process that consumes brain energy and resources. Therefore, if you make many decisions in a row, your brain will become tired and fatigued.
Decreased quality: As decision fatigue increases, users’ judgment skills may decline. This may lead to less careful decisions, which may affect the quality and satisfaction of the product or service.
Design Strategy: Designing for Decision Fatigue can be done by helping users make as few decisions as possible. For example, an app or website can ask users only for essential decisions and reduce unnecessary choices.
User Support: It is also important to provide information or guidance to help users when they experience decision fatigue. For example, if you are using a complex product, you can simplify the decision process by providing intuitive guidance and help to the user.
Importance
Decision fatigue has a huge impact on user experience, and design strategies are needed to reduce user fatigue and stress in complex decision-making situations. This is especially important when providing multiple options and choices in an app or website.
