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Human + AI for Accelerating Ad Localization Evaluation

Created by
  • Haebom

Author

Harshit Rajgarhia, Shivali Dalmia, Mengyang Zhao, Mukherji Abhishek, Kiran Ganesh

Outline

This paper presents a structured framework for multilingual ad localization. Beyond simple translation, it focuses on maintaining visual consistency, spatial alignment, and stylistic uniformity across multiple languages and formats. This framework addresses the complexities of ad localization by combining automated components with human supervision. Specifically, we claim to be the first to accelerate the ad localization evaluation workflow by integrating scene text detection, inpainting, machine translation (MT), and text repositioning. Qualitative results across six regions demonstrate that the proposed approach generates semantically accurate and visually consistent localized ads that are applicable to real-world workflows.

Takeaways, Limitations

Takeaways:
Providing an efficient, automated framework for multilingual advertising localization.
Accelerate ad localization assessment workflows by integrating scene text detection, inpainting, machine translation, and text reordering technologies.
Demonstrating the feasibility of creating semantically accurate and visually consistent localized ads.
Presenting a practical approach applicable to real-world ad localization workflows.
Limitations:
Absence of quantitative performance evaluation of the proposed framework
Only qualitative results for six regions are presented, requiring further research on generalizability.
Further validation is needed for applicability and generalizability across various advertising formats and designs.
Lack of detailed analysis of the extent and cost of human supervision.
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