The Text-to-Video (T2V) market is hot these days. While Runway is opening a new horizon beyond Text-to-Image (T2I) in the market with Gen2, the T2V field is getting even hotter as OpenAI releases Sora. Although I am not a good person, I have many close friends in the AI industry, and some of them actually work at the company, so I heard the news and it was very impressive and I learned a lot, so I am writing about it.
What would it feel like if whatever I'm doing now was jumped into by a competitor or the most recognized number one in the market? It's a real-life version of the question that a legendary VC asked a decade ago, "What would you do if Naver or Kakao did OOO?" or "What would you do if a large company entered?" In Korea, it often becomes the subject of disputes such as plagiarism or infringement on local businesses, but the truth of the matter is something that the court will decide. What would happen if I were the target?
When I think about it now, I have nothing to say about whether the hunting ground was all yours, but I remember obediently going somewhere else for some reason.
Usually, no, most people are uncomfortable when someone follows them or someone tries to enter a field that they have already taken the lead in. This is a common reaction. Most people are afraid that their share will be smaller or that the value of what they discovered first will be lowered. Some even say that it is a procedure for the market to grow. I can't say that they are all wrong, but the approach I heard was very interesting. The reaction was, "We were not wrong!"
When doing a side project or starting something, if there are already recognized players or elite groups in the market, I think it is more worth trying. I think it is the result of their hard work and effort. I think it will be fun to try to find our charm or something that they can't do but we can do.
For startups doing T2V, the performance and performance shown by OpenAI, the world's number one with a huge value, was said to be an opportunity to be more confident that "we were not wrong!" rather than a frustrating moment, and it was an uplifting moment. The paper written when releasing Sora this time was impressive in that it said that the diffusion model and transformer were used together to create synergy, and since most of the corresponding authors and main authors are those who developed DALLE-3, it felt like they had found a breakthrough to solve a problem that had not been solved.
Some people may be reluctant to enter my field and try to exclude me, but what if I thought, “My eyes were not wrong!” instead of complaining or criticizing others, a truly smarter way, a way that would be better for myself? If a large company, a competitor, or someone enters my field, it would be proof that there is someone else with the same insight as me, and it would be good to have a little self-congratulation that I was the first to enter a field that has invested so much money and hired so many experts.
In fact, whether it is change or innovation, I think something starts here. It is not rejection, but acceptance, and thinking about how to digest it. No matter how good the elixir or chance is, if it is not absorbed, it is just air power, and if absorbed incorrectly, it is like falling into a state of obsession with money. How about we have an extremely ordinary but powerful way of thinking, such as accepting and encouraging?
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