In 2019, Jonathan Ive left Apple to found a design studio called LoveFrom.
LoveFrom is small but has collaborated with Airbnb, Ferrari and England's new King Charles III.
The staff has already exceeded 40 people and is handling a considerable amount of work, and the results are starting to attract attention.
As he led Apple's leading product design iMac, iPhone, iPad, etc., his future activities have been of interest to many people, and he has been interviewed directly by the media for the first time in a long time.
The interview was conducted by McKinsey Consulting with author Rick Tetzeli.
The big question is , what does it take to do creative design, not just Apple ?
In an interview, he stated that the most effective relationship when working together is working with someone who has a practical understanding of the best designs.
Because conducting creative processes within large groups is a difficult and unpredictable activity, people typically focus on measurable characteristics.
When large groups gather, predictable activities become more important, and it becomes difficult to have important conversations and express concerns, which makes it difficult to create good design environments.
A variety of coping strategies to deal with the creative process
In my case, it was very helpful to understand the dynamics that naturally arise when trying to solve problems with others.
To have creative conversations, it is important to work with people who think creatively and are curious.
The creative process is unpredictable and volatile, and good ideas are unpredictable.
Ideas tend to grow with the participation of larger groups.
Working in large groups requires an understanding and acceptance of the creative process and the challenges of creative practice.
The creative process can be developed through continuous learning and curiosity, which means it takes time.
A company’s history and traditions influence the creative process, but the leader’s approach is more important.
If you want to innovate but only take safe methods, it is difficult to produce creative and challenging works.
Working with curious people creates a learning community.
Learning helps drive success from a creative perspective, and continuity is important.
Management tends to focus on past changes or evolutions that have impacted the creative process.
A culture that assumes that a product or service is inevitable loses its sense of prudence about thought and process, so we must always be on guard.
📚 Welcome to Haebom's archives. --- I post articles related to IT 💻, economy 💰, and humanities 🎭. If you are curious about my thoughts, perspectives or interests, please subscribe. Would you like to be notified when new articles are posted? 🔔 Yes, that means subscribe. haebom@kakao.com
