English
Share
Sign In
Fresh Start Effect
Definition
The Fresh Start Effect refers to the phenomenon in which people are more likely to take action toward achieving a goal when they feel a sense of fresh beginning. It describes the tendency for people to set higher motivation and goals for themselves when a new period or event begins.
Explanation
The Fresh Start Effect has the following characteristics:
Motivation for a new beginning: When a new period or event begins (e.g., the first day of the new year, the start of a new school year), users set new goals for themselves and feel motivated to achieve them. This motivation may be higher than in previous periods.
Goal Setting: Users can use Fresh Start as an opportunity to set goals that they previously put off or to clearly define areas where they want to improve, which will help them focus more on pursuing their goals.
Marketing Strategy: Businesses and app developers can use Fresh Start events to drive more engagement and activity for their users, such as offering a discount promotion for the new year or promoting a learning app for the new school year.
The Fresh Start Effect is one of the most important factors that can be leveraged to increase user engagement with your product or service, as it promotes user motivation and goal achievement.
Importance
The Fresh Start Effect makes users more active in pursuing their goals when they feel a new beginning (e.g., New Year, birthday, new semester, etc.). This can help increase user engagement with your product or service. It can be utilized in marketing strategies and user experience design.
