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Anchoring Bias
Definition
Anchoring Bias refers to the tendency for users to rely too heavily on the first piece of information they see. This is a bias in which the information presented initially has a significant impact on the user's judgment, which then influences subsequent information.
Explanation
This anchoring bias is very important when displaying the price, quality, or other attributes of a product. For example, if you show a higher priced product first and then a cheaper product, users are more likely to perceive the cheaper product as a better value for money. This can be utilized in marketing and sales strategies.
Importance
Understanding and leveraging anchoring bias is important in a variety of situations, including pricing, offering discounts, and comparing products. Designers and marketers can use it to first grab users’ attention on certain information and use it to guide or positively influence their decisions.
