Will it be possible to put a certification mark on creations made by AI?

Today, in partnership with Google Cloud, we’re beta launching SynthID, a new tool for watermarking and identifying AI-generated images. It’s being released to a limited number of Vertex AI customers using Imagen, one of our latest text-to-image models that uses input text to create photorealistic images. This technology embeds a digital watermark directly into the pixels of an image, making it imperceptible to the human eye, but detectable for identification. While generative AI can unlock huge creative potential, it also presents new risks, like creators spreading false information — both intentionally or unintentionally. Being able to identify AI-generated content is critical to empowering people with knowledge of when they’re interacting with generated media, and for helping prevent the spread of misinformation.