TikTok's parent company, ByteDance, is filing trademark applications for a variety of book publishing products and services through its subsidiary LEMON, one of which is a publishing company called "8TH NOTE PRESS."
Registered products and services and features include apps for reading, downloading and discussing fiction e-books, retail bookstore services, ordering of books in various formats, and publishing of e-books, audiobooks and physical books.
ByteDance's foray into book publishing is believed to be more effective than expected in encouraging book lovers to share content with the #BookTok hashtag.
ByteDance could leverage TikTok’s user data and content recommendation algorithms to introduce new books and drive users to potential book apps.
While the trademark filing doesn’t signal an immediate move into publishing, it likely suggests ByteDance is exploring new ways to monetize its user base.
ByteDance recently acquired Yuewen, a Chinese e-book reader, to gain experience in e-books, and operates Tomato Novel, a popular web novel app in China.
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ByteDance's greatest strength is its social media empire, where writers, fans, and readers can communicate and share their thoughts directly.
TMI. ByteDance previously launched an English web novel app called Mytopia, but it was criticized for inappropriate advertising and had to scale back its business.
TikTok Music officially launches as a premium-only subscription service in Indonesia and Brazil
Licensed by Universal Music Group, Warner Music Group and Sony Music, owns most of the popular songs using the copyrights of Universal Music Group and Warner Music.
ByteDance's former music streaming app Resso will cease operations in Indonesia and Brazil from September 5, 2023, but will continue to operate in India
Existing Resso users can easily move to TikTok Music
TikTok Music aims to provide a high-quality listening experience, ad-free listening, offline listening, and full versions of viral TikTok songs.
What sets TikTok Music apart is that it offers lyric search, real-time lyrics for karaoke-style songs, and a song recognition service (Song Catch).
Users in Brazil and Indonesia can enjoy a one-month free trial of TikTok Music.
The app costs 16.9 reais (about $3.49) in Brazil and 49,000 rupees (about $3.25) in Indonesia.
The launch of TikTok Music in Brazil and Indonesia seems to be based on sufficient testing with Resso in those markets and confidence based on that.
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