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Curiosity Gap
Definition
Curiosity Gap refers to the user's desire to find missing information. It has the effect of stimulating curiosity about what information the user knows and what information he or she does not know.
Explanation
For example, if a news headline says, “You’ll be surprised to know this,” users will feel curious about what information they are missing. These intriguing phrases or design elements can encourage users to click through to learn more or continue browsing the page. The Curiosity Gap helps drive user engagement and exploration, and improves the user experience.
Importance
The Curiosity Gap encourages users to search for more information, which in turn keeps them on your website or app longer. By stimulating curiosity, users are motivated to continue exploring your content and finding more information.
