Netflix has announced plans to open a physical store called 'Netflix House' in 2025, where fans can dive deeper into the world of their favorite movies and TV shows. The idea comes from Netflix's experimentation with pop-up stores over the past few years.
An experience for fans
Netflix House will allow fans to spend the night in the world of Bridgerton, enjoy food and drinks inspired by Stranger Things and Netflix’s various cooking shows, and experience an obstacle course straight out of Squid Games. These experiences will allow fans to immerse themselves even further into their favorite content.
New Revenue Model
Netflix House will be more than just a fan service, it will also serve as a new revenue stream for Netflix. It will be part of Netflix’s strategy to generate revenue in various ways instead of continuously raising subscription prices. The first Netflix House location will open in the United States, with plans to expand globally later. The exact location of the store has not yet been announced.
Netflix House is a new attempt to go beyond the limits of streaming services and connect with fans in physical spaces. This effort will be a good example of how content providers can generate revenue in various ways and connect more closely with fans.
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