As the second quarter earnings announcements of listed companies are underway, the value of advertising-related stocks is rising. The top two in the advertising industry, Jeil Planning and Innocean, soared 12.22% and 10.13%, respectively. Innocean recorded consolidated operating profit of KRW 41.7 billion in the second quarter, up 60.5% year-on-year, while Jeil Planning recorded operating profit of KRW 84.7 billion, down 3.79% year-on-year. As the recovery in advertising costs is clearly confirmed, it is expected that the advertising industry will hit bottom in the first half of this year and show a full-fledged improvement trend starting in the second half. In addition, tire companies are also seeing their stock prices and performance rise as business conditions improve.
Questions to consider
Advertising industry recovery: The advertising industry is expected to hit bottom in the first half of the year and recover in the second half. How do you analyze whether this recovery will continue or if it is a temporary phenomenon?
Economic Situation and Advertising Industry: How do the current economic situation and the advertising industry relate to each other, and what are the expected impacts of future economic changes on the advertising industry?
In addition to the article content, the performance announcements for Google and overseas platform advertising sales are also good. It seems like money is starting to flow in.
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